Rites and rituals, which are activities and _____ used to celebrate important organizational events or achievements, can be leveraged in the process of culture change.

What is the importance of MPR in building and supporting brand value?

What will be an ideal response?

A marketer that uses e-mail to advertise to potential customers is called a

A) market maker. B) transaction broker. C) content disseminator. D) viral marketer.