The easiest measure of marketing public relations effectiveness is the ________
A) resultant effect on the company's sales figures
B) effect it has on its market capitalization
C) number of exposures carried by the media
D) changes observed in consumers' brand knowledge
E) impact it has on the company's market share
C
Business
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Explain why a consumer may decide not to purchase a product or service she wants even though it offers a significant consumer's surplus
What will be an ideal response?
Business
In regards to sexual harassment training, which of the following is true?
A) There needs to be support from upper management. B) Upper management does not need to be trained. C) Non-management does not need to be trained. D) A & B are true.
Business