Explain why a consumer may decide not to purchase a product or service she wants even though it offers a significant consumer's surplus
What will be an ideal response?
A significant difference between the product's purchase price and its perceived utility may cause a consumer to believe that something must be wrong with the product for it to be offered at such a discount.
Business
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Marketers use the metric of ________ to see how engaging a website is to visitors in terms of the extent to which visitors explore it
A) clickthrough rate B) conversion rate C) bounce rate D) sentiment analysis E) market share
Business
A crucial strategy for "crossing the chasm" is to:
a. add additional features b. provide customized products c. reduce price substantially d. sell product line extensions to current customers e. offer a complete, end-to-end solution to the customer's needs
Business