What does HR primarily deal with improving?

When attempting to influence employees to change, a critical first step is to:

A) create conditions where people can have positive attitudes toward change. B) be specific about what vital behaviors you want people to produce. C) assemble a team of participants who agree on a course of action. D) All of the above.

Stetson cologne has positioned its brand using the tough, cowboy image. This is an example of product positioning by:

A) product user B) product class C) use or application D) cultural symbol