When considering the plan-do-study-act cycle for problem solving, evaluating how closely a project's results correspond to the initial goals set for the work is part of the ________ step

________ are situations in which the expectations of service quality were higher than the realized quality

A) Losses B) Gains C) Bargains D) Attributions

Gary has decided to spend $35,000 in the next six month advertising Treble Clef

He has written out a document that lists the different local newspapers, radio stations, and cable television networks he plans to advertise in, as well as the number of times he wants advertisements to run and when. The document also includes a description of the two billboards near the store that Gary wants to arrange to advertise on for three months. This document is Treble Clef's ________. A) media placement B) media plan C) media audit D) scatter buy E) media optimization