Gary has decided to spend $35,000 in the next six month advertising Treble Clef
He has written out a document that lists the different local newspapers, radio stations, and cable television networks he plans to advertise in, as well as the number of times he wants advertisements to run and when. The document also includes a description of the two billboards near the store that Gary wants to arrange to advertise on for three months. This document is Treble Clef's ________.
A) media placement
B) media plan
C) media audit
D) scatter buy
E) media optimization
B
You might also like to view...
As compared to the Teachers, many of the building trades unions are much
a. less active in political action. b. more active in political action. c. less active in research efforts. d. more active in research efforts.
The more attributes there are in a sample data, the easier it is to build a model that fits the sample data, but that is worthless as a predictor. Which of the following best explains this phenomenon?
A) the free rider problem B) the curse of dimensionality C) the tragedy of the commons D) the zero-sum game