When you make decisions about how to develop your speech, you

should focus on the similarities among audience members.

Indicate whether the statement is true or false

F

Communication & Mass Media

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Speakers will want to choose their topic and coverage carefully, so their message will

have saliency for their audience. In other words, the topic and coverage should be _____. A) historical, meaning it reviews an event the audience will have lived through B) controversial, meaning it is a matter the audience likely has heard debated C) trendy, meaning it reviews something currently making headlines D) important, meaning it has great personal relevance to the audience

Communication & Mass Media

Which of the following words best defines traditionalists, as

described by Lancaster and Stillman? a. pessimistic b. loyal c. cynical d. confident

Communication & Mass Media