Speakers will want to choose their topic and coverage carefully, so their message will

have saliency for their audience. In other words, the topic and coverage should be _____.

A) historical, meaning it reviews an event the audience will have lived through
B) controversial, meaning it is a matter the audience likely has heard debated
C) trendy, meaning it reviews something currently making headlines
D) important, meaning it has great personal relevance to the audience

D

Communication & Mass Media

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In conversational analysis methodology, like Staske-Bell's study of mother-daughter talk and intimacy, which of the following is an important aspect of the study?

a. The words used b. The vocal patterns (pauses, volume, pitch) c. The nonverbal facial expressions d. Both a & b e. Both a & c

Communication & Mass Media

Malcolm Gladwell (2002 ) defines the _______________ as the part of a message that "makes an impact. You can't get it out of your head" (p. 25)

Fill in the blank(s) with correct word

Communication & Mass Media