Malcolm Gladwell (2002 ) defines the _______________ as the part of a message that "makes an impact. You can't get it out of your head" (p. 25)

Lee Towe, President of Innovators International, defines creativity as consisting of two parts:

a. mind mapping and brainstorming. b. generating interest and generating ideas. c. creative thinking and creative output. d. beginning with a strong introduction; ending with a memorable conclusion. e. looking for creative ideas and criticizing creative ideas.

Which of the following is true regarding fluctuation effects?

a. Most of them break through the manifestation level. b. They usually last for an extended period of time. c. They are a type of baseline effect. d. None of the above