Material error corrections are retrospectively applied but do not require disclosures for changes in retained earnings as prior-period adjustments

When Harry and David mails coupons to previous customers to encourage them to reorder, it is using

a. mobile marketing and direct marketing; tangible and intangible b. passive and interactive; offline and online c. offline and online; low cost and high cost d. passive and interactive; tangible and intangible e. static and changing; offline and online

Which one of the following methods of analysis has the greatest bias towards short-term projects?

A. Net present value B. Internal rate of return C. Average accounting return D. Profitability index E. Payback