When Harry and David mails coupons to previous customers to encourage them to reorder, it is using
a. mobile marketing and direct marketing; tangible and intangible
b. passive and interactive; offline and online
c. offline and online; low cost and high cost
d. passive and interactive; tangible and intangible
e. static and changing; offline and online
Ans: b. passive and interactive; offline and online
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To properly handle the orderly transfer of business ownership at death, it is necessary to have:
A) an unfunded buy-and-sell agreement B) a life insurance contract to fund the purchase and a buy-and-sell agreement C) a verbal understanding of the valuation method D) a verbal commitment of the heirs to sell the business
An organization can easily stop a simple SQL injection attack on its online store by additional user training, stronger vendor authentication, or an internal network intrusion detection system
Indicate whether the statement is true or false