Which one of the following methods of analysis has the greatest bias towards short-term projects?

A. Net present value
B. Internal rate of return
C. Average accounting return
D. Profitability index
E. Payback

Ans: E. Payback

Business

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Which contemporary approach to management has been used in a limited manner because many aspects of a management decision cannot be expressed through mathematical symbols and formulas?

A. Organizational behavior B. Systematic management C. Quantitative management D. Human relations E. Administrative management

Business

Describe direct-response television (DRTV) marketing

What will be an ideal response?

Business