Describe direct-response television (DRTV) marketing
What will be an ideal response?
Direct-response television (DRTV) marketing takes one of two major forms: direct-response television advertising and interactive TV (iTV) advertising. Using direct-response television advertising, direct marketers air television spots, often 60 or 120 seconds in length, which persuasively describe a product and give customers a toll-free number or an online site for ordering. It also includes full 30-minute or longer advertising programs, called infomercials, for a single product. A more recent form of direct-response television marketing is interactive TV (iTV) marketing. It lets viewers interact with television programming and advertising using their remote controls. Interactive TV gives marketers an opportunity to reach targeted audiences in an interactive, more involved way.
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________ refers to the planning, movement, and flow of goods and related information throughout the supply chain
A) Logistics B) Distribution mix C) Wheel of retailing D) Marketing mix E) Multichannel retailing
Which of the following would not be a remedy available to the seller on account of buyer's breach?
a. Stop delivery of the goods by the carrier. b. Require the financially sound buyer to return the goods. c. Recover the price. d. Cancel the contract.