Define loyalty in a service context

What will be an ideal response?

Loyalty is a customer's willingness to continue patronizing a firm over the long-term, preferably exclusively, and recommending the firm's products to others.

Business

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Give an example of two products that have different performance quality but are of equal conformance quality

What will be an ideal response?

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Business

Customer satisfaction is considered a forward-looking marketing metric

Indicate whether the statement is true or false

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Business