Give an example of two products that have different performance quality but are of equal conformance quality
What will be an ideal response?
Student answers may vary.
Performance quality is the quality of the product's attributes. Conformance quality is the extent to which the product delivers the performance quality promised to consumers. A Sony Ericsson mobile cell phone provides higher performance quality than a Nokia. The Sony Ericsson mobile has more features and lasts longer than a Nokia mobile cell phone. Yet both would deliver the same conformance quality if both delivered their respective promised quality.
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Which of the following is true of a valid deed?
A. The grantee's name must be on the deed. B. The grantor can be a minor. C. The grantee must sign the deed. D. There must be a date on the deed.
Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?
A) economic risks B) attitudes of others C) cognitive dissonance D) alternative evaluation E) buyer's remorse