Which inventory management system in retailing corresponds to a just-in-time inventory management system?

a. automatic reordering
b. computer-based UPC scanning
c. economic order quantity
d. quick response inventory planning

d

Business

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A ________ is a test marketing program conducted by an outside research company in field experimentation. The research company guarantees distribution of the product in retail outlets that represent a pre-determined percentage of the market

A) Simulated test market B) Partial test market C) Controlled test market D) Standard test market

Business

Cluster analysis has been used in marketing for all of the purposes below except ________

A) segmenting the market based on benefits sought from the purchase of a product B) identifying new product opportunities by clustering brands and products so that competitive sets within the market can be determined C) selecting test markets D) determining how strongly sales are related to advertising expenditures

Business