Cluster analysis has been used in marketing for all of the purposes below except ________
A) segmenting the market based on benefits sought from the purchase of a product
B) identifying new product opportunities by clustering brands and products so that competitive sets within the market can be determined
C) selecting test markets
D) determining how strongly sales are related to advertising expenditures
D
Business
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Maslow's hierarchy of needs is a popular theory about the motives that drive people's particular needs at particular times
Indicate whether the statement is true or false a. True b. False
Business
________ is a system in which we define people by what they do for a living
A) Status hierarchy B) Occupational prestige C) Social prestige D) Social class
Business