With SQL Server, the preferred way to create database structures is with SQL statements

Using the push strategy is most appropriate when ________

A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers choose the brand before they go to the store

Advertising vehicles are generally recommended for situations requiring ________

A) reputation management B) personal interaction C) short-term boosts in sales D) pervasiveness and credibility