Which tasks have the highest priority?

In public relations, perception is reality

Indicate whether this statement is true or false.

Which of the following statements is NOT TRUE with regard to the evaluation stage of the strategic PR process? a. Measuring results of campaign is crucial to delineating accomplishments b. You are again back at the implementation phase, since research isinvolved in this process too

c. Evaluation tells us how well we planned and what we have learned. d. Measuring PR success is even more important today as clients want ademonstrated ROI.