Which of the following statements is NOT TRUE with regard to the evaluation stage of the strategic PR process?
a. Measuring results of campaign is crucial to delineating accomplishments
b. You are again back at the implementation phase, since research isinvolved in this process too
c. Evaluation tells us how well we planned and what we have learned.
d. Measuring PR success is even more important today as clients want ademonstrated ROI.
b
Communication & Mass Media
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What requires analysis of the organization, communication flow, and political atmosphere for a work relationship?
a) Goal settin b) Proximity c) Shared meaning d) Situational knowledge
Communication & Mass Media
Interpersonal messages can be taken back and erased, like hitting the delete key on a computer
Indicate whether the statement is true or false.
Communication & Mass Media