Consistently meeting or exceeding customer expectations across multiple dimensions is a practice most likely seen in the "service leader" category of service performance

Which of the following is the narrowest strategy?

A) undifferentiated targeting B) customized marketing C) differentiated targeting D) concentrated targeting E) mass marketing

Johnson Business Solutions maintains one sales force for its copy machines and a separate sales force for its computer systems. Johnson Business Solutions utilizes a(n) ________

A) product sales force structure B) customer sales force structure C) territorial sales force structure D) digital marketing system E) geographical operations system