Which of the following is the narrowest strategy?
A) undifferentiated targeting
B) customized marketing
C) differentiated targeting
D) concentrated targeting
E) mass marketing
B
Business
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When large companies undertake new-product development, they typically enlist specialists in different areas to create a ________ within the organization
A) focus group B) product category team C) sales team D) venture team E) cross-functional brand team
Business
An executive summary should normally limit white space so more content can be on the page
a. true b. false
Business