Which of the following statements is not a consideration when making non-comparative itemized rating scale decisions?
A) the number of scale categories to use
B) forced versus non-forced choice
C) the order of the scale questions
D) balanced versus unbalanced scales
C
Business
You might also like to view...
Straight extension of the product means introducing ________
A) the product to the foreign market without any changes to the product B) the product to the foreign market with minor changes to the product C) the product to the foreign market with major changes to the product D) a customized product to the foreign market with a new marketing strategy E) a customized product to the foreign market with existing marketing strategy
Business
Which of the following is an internal project stakeholder group?
A) Clients B) Suppliers C) Functional managers D) Competitors
Business