Straight extension of the product means introducing ________
A) the product to the foreign market without any changes to the product
B) the product to the foreign market with minor changes to the product
C) the product to the foreign market with major changes to the product
D) a customized product to the foreign market with a new marketing strategy
E) a customized product to the foreign market with existing marketing strategy
A
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A ban on billboards in Brazil meant they had to come down, including transit ads. Denied access to traditional outdoor advertising, companies devised a number of alternative ways to communicate with prospective customers
These ways included all of the following except: A) Citibank used the color blue in much of its advertising. B) ads were placed indoors in elevators. C) ads were placed in rest rooms and other indoor traffic areas. D) ads were placed on buses. E) ads were placed using social media or online channels.
Differentiate between good offices and conciliation
What will be an ideal response?