A retailer's organizational mission should reflect its competitive advantages as a retailer
Indicate whether the statement is true or false
True
Business
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A producer of beverages and snack foods wants to market its products to the 14-to-22-year-old demographic, providing incentives to respond instantly to time-sensitive offers
Which of the following forms of direct marketing would this producer most likely choose? A) direct-response TV B) m-commerce C) telemarketing D) catalog marketing E) direct mail
Business
Describe the barriers to change in an organization
What will be an ideal response?
Business