A producer of beverages and snack foods wants to market its products to the 14-to-22-year-old demographic, providing incentives to respond instantly to time-sensitive offers
Which of the following forms of direct marketing would this producer most likely choose?
A) direct-response TV
B) m-commerce
C) telemarketing
D) catalog marketing
E) direct mail
B
Business
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According to the ________ doctrine, formal and informal documents prepared by an attorney in conjunction with a client's case are privileged and may not be revealed by the attorney without the client's permission
A) parley B) parol evidence C) substantial performance D) work product
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Trade promotions lead to a significant ________ in lot size and cycle inventory because of forward buying by the ________
A) decrease, retailer B) increase, retailer C) decrease, supplier D) increase, supplier
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