When using current media to generate a speech topic, beginning speakers are cautioned to __________.
A. avoid relying on just one source for the entire speech
B. eliminate reviewing social media
C. use only media sources from the past few months
D. remove any source citations from the speech
Answer: A
Communication & Mass Media
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What type of conflict is it when John says, "Just because you are the chair of the group doesn't give you the right to railroad this decision?" Frank snaps, "You are just jealous because you want to be the chair."
A. Pseudo-conflict. B. Simple conflict. C. Ego conflict. D. Issue conflict
Communication & Mass Media
The following is true about the Unique Selling Proposition, EXCEPT:
a. It is a term used in advertising. b. It can also be used in PR to delineate a unique benefit c. It must be powerful and encourage audience to take action d. Your competitors can copy it.
Communication & Mass Media