The following is true about the Unique Selling Proposition, EXCEPT:
a. It is a term used in advertising.
b. It can also be used in PR to delineate a unique benefit
c. It must be powerful and encourage audience to take action
d. Your competitors can copy it.
D
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In the context of boundary turbulence, which of the following situations best exemplifies fuzzy boundaries?
A) when Sean posts pictures of a trip that was supposed to be a secret on social media and tags all his college friends B) when Simon discusses a sensitive case with his advocate in the presence of the advocate's neighbor C) when Keith reveals Kyra's secret relationship under the influence of alcohol to her friends D) when Dorothy lies about her medical condition to avoid embarrassment
The concept of __________ as a comprehensive printed package of the day's events didn't emerge until several centuries after Gutenberg printed his first works
Fill in the blank with correct word