What type of conflict is it when John says, "Just because you are the chair of the group doesn't give you the right to railroad this decision?" Frank snaps, "You are just jealous because you want to be the chair."

It is best to paraphrase when telling a story

Indicate whether the statement is true or false

The action step in the AIDA formula is designed to

a. Help customers avoid false or misleading information b.Find ways to connect the advertiser with the customer c. Support claims made in the other steps of the formula d. Elicit testimonials from satisfied customers