The action step in the AIDA formula is designed to
a. Help customers avoid false or misleading information
b.Find ways to connect the advertiser with the customer
c. Support claims made in the other steps of the formula
d. Elicit testimonials from satisfied customers
b.Find ways to connect the advertiser with the customer
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"More people are killed and injured every year in their bathtubs than in Pegasus. I
suppose the next thing you will argue is that we should give up bathing." This argument commits the fallacy of (a) appeal to fear. (b) refutation. (c) appeal to ignorance. (d) reducing a claim to absurdity.
Which of the following is a subjective way of describing size?
A) ?The capital city of Sparanthea is home to more than three million people. B) ?Belwick is the largest city in the state of Zaneland. C) ?The city of Luptan has fewer than 5000 people per square mile. D) ?Lucitona is hundred square miles in area.