McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________
A) product, positioning, place, and price
B) product, production, price, and place
C) promotion, place, positioning, and price
D) place, promotion, production, and positioning
E) product, price, promotion, and place
E
Business
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Which of the following steps in the segmentation process involves determining the demographics, lifestyles, and usage behaviors that make one segment meaningfully different from another?
A) segment strategy "acid test" B) segment positioning C) segment attractiveness D) segment profitability E) segment identification
Business
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
Business