Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
A) Notice/Awareness
B) Choice/Consent
C) Access/Participation
D) Security
B
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Which of the following is NOT an accurate representation of the content of the discussion on the difficulty of developing a question's precise wording?
A) A single word can make a difference in how study participants respond to a question. B) As little as a one word in a question can result in question bias that will distort the findings of the survey. C) Words that we use commonly in speaking to one another sometimes encourage biased answers when they appear on a questionnaire. D) Any is not listed in the Ten Words to Avoid in Question Development. E) Changing the word the in "Did you see the broken headlight?" to a can make a difference in how people respond to the question.
Sales objectives are generally in the form of _____
a. satisfaction of stockholders and customers b. return on investment, efficiency, and level c. customer and industry image d. growth, stability, and/or market share