Which of the following steps in the segmentation process involves determining the demographics, lifestyles, and usage behaviors that make one segment meaningfully different from another?
A) segment strategy "acid test"
B) segment positioning
C) segment attractiveness
D) segment profitability
E) segment identification
E
Business
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How would the following costs be classified (product or period) under variable costing at a retail clothing store? Cost of purchasing clothing Sales commissions
A) Product Product
B) Product Period
C) Period Product
D) Period Period
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A product's _____ is most likely to influence the purchase decision of the consumers.
A. appearance B. cost C. size D. technology E. design
Business