The Wall Street Journal wanted information on the personality profiles of its readers and nonreaders? Which of the steps below does not belong in the process used by the Wall Street Journal to obtain the needed information?
A) Each respondent was given a several cards, each listing one personality characteristic.
B) Respondents are asked to sort cards and to rank order the personality characteristics.
C) Use interval scale data to examine differences in the personality characteristics of readers and nonreaders and relate them to marketing strategy variables.
D) All of the above statements belong in the process.
C
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Promotional activities ________
A) are intended to stabilize the demand for consumer goods in advanced economies B) are short-term marketing activities intended to stimulate an initial purchase, immediate purchase, or increased purchases of the product C) do not include coupons and demonstrations D) are strategies designed to tap the market potential of products that have a short shelf life in emerging markets and developing economies
Checkoff arrangements often deal with issues other than what the management agrees to deduct. Among them are
a. maximum deductions that the employer will check off in any one month. b. requirements that unions reimburse employers for any illegal deductions. c. requirements that unions share in the expenses of collecting dues through the checkoff method. d. All of the above.