Promotional activities ________
A) are intended to stabilize the demand for consumer goods in advanced economies
B) are short-term marketing activities intended to stimulate an initial purchase, immediate purchase, or increased purchases of the product
C) do not include coupons and demonstrations
D) are strategies designed to tap the market potential of products that have a short shelf life in emerging markets and developing economies
B
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Regarding the use of blogs in customer service:
A) about 80% of customers read a company's blog. B) blogs are useful for venting and expressing complaints, but rarely for providing service. C) companies should use real-time online conversation and be involved in dialogue with customers. D) although trendy, blogs have little practical application for customer service.
Hopewell Drugstore plans to sell 50,000 bonds each with a face value of $1,000
If all of the bonds eventually sell for $975 each and the firm's investment banker receives a commission of 1.50% for every bond sold, what are the net proceeds to the firm from the sale of the bond issue? A) $48,018,750 B) $43,415,250 C) $41,500,000 D) $40,875,750