Which item below about the five functions of an introduction is FALSE?
A. Arousing interest in the topic very early is essential.
B. It's essential to perform the five functions of an introduction in the prescribed order.
C. The introduction should include a forecast of the speech's organization and development.
D. Establishing your credentials in the introduction is important for source credibility.
Answer: B
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In today's world, every action of an organization is subject to scrutiny from the general population. Thus, public relations is used by organizations to communicate with their stakeholders
What trend has made this communication process a necessity, and why is it required? a) Public demands for transparency; because modern society wants clarity in all dealings b) Corporate social responsibility; because organizations are becoming socially responsible c) Continued growth of digital media; because digital media is growing exponentially d) Analyzing social media; because modern society demands every aspect of social media be scrutinized
Which method is used to calculate the exact number of hours spent on a project and is considered the only sound way that a public relations firm can intelligently determine a fee?
a) Basic hourly fee b) Retainer fee c) Fixed project fee d) PRServe fee