In today's world, every action of an organization is subject to scrutiny from the general population. Thus, public relations is used by organizations to communicate with their stakeholders
What trend has made this communication process a necessity, and why is it required?
a) Public demands for transparency; because modern society wants clarity in all dealings
b) Corporate social responsibility; because organizations are becoming socially responsible
c) Continued growth of digital media; because digital media is growing exponentially
d) Analyzing social media; because modern society demands every aspect of social media be scrutinized
a
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