According to Aristotle, the process of discovering, in any particular case, the available means of persuasion is called

Negative ads, especially savage ones criticizing an opponent and often playing fast and loose with context and facts, are called

A) negativism. B) public relations. C) attack ads. D) viral advertising.

Persuasion is the act of convincing an audience, through verbal and nonverbal communication,

to adopt or change an attitude, belief, or value to take an action. Indicate whether the statement is true or false