Negative ads, especially savage ones criticizing an opponent and often playing fast and loose with context and facts, are called

A) negativism.
B) public relations.
C) attack ads.
D) viral advertising.

Answer: C

Communication & Mass Media

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A speaker should keep presentational aid(s) in view until the audience understands the point

Indicate whether the statement is true or false

Communication & Mass Media

If a newspaper reporter legally records a telephone interview, ______.

a. the reporter may use information from the interview in a story only with the interviewee’s consent b. the reporter may use information from the interview in a story without the interviewee’s consent c. whether the reporter may use information from the story depends on federal law d. whether the reporter may use information from the story depends on the law in the state where the newspaper is located

Communication & Mass Media