Persuasion is the act of convincing an audience, through verbal and nonverbal communication,

to adopt or change an attitude, belief, or value to take an action.

Indicate whether the statement is true or false

TRUE

Communication & Mass Media

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Advertising is the only type of mass message that is persuasive

Indicate whether this statement is true or false.

Communication & Mass Media

An organizational pattern in which main points are arranged according to cause and effect is known as a ______ pattern.

a. casual b. topical c. spatial d. causal

Communication & Mass Media