According to the text, what are the three essential elements of narrative?

Explain why public relations goals should focus only on areas where communication itself can make a difference.

What will be an ideal response?

The World Wildlife Foundation asks that people make a donation that could greatly aid endangered species. In order to help, however, people need only donate .34¢ a day. By stating that the donation could have a large impact, but asking for a small amount, is which peripheral tactic?

A. scarcity B. social proof C. contrast effects D. liking