A firm that builds dedicated facilities to produce a relatively stable output of products over time in a very efficient manner and purchases peak production capability from other companies is using subcontracting

When you must deliver negative messages in the workplace, strive to maintain high standards of ethics and etiquette because

A) laws and regulations dictate content and delivery of many business messages. B) negative messages have minimal impact on the lives of those who receive them. C) negative messages limit emotional content for both senders and receivers. D) it is easy to determine the emotional state of the receiver. E) there are no laws to regulate negative messages, so the writer must establish their own level of ethics.

Which of the following is NOT true about the two-step process by which mass communications affect personal attitudes?

A) The influence of mass media is mediated by opinion leaders, people whose opinions others seek or who carry their opinions to others. B) The influence of mass media on public opinion is not as direct, powerful, and automatic as marketers have supposed. C) The two-step flow supports the notion that consumption styles are primarily influenced by a trickle-up or trickle-down effect from mass media. D) People interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. E) Two-step communication suggests that mass communicators should direct messages specifically to opinion leaders and let them carry the message to others.