Which of the following is NOT true about the two-step process by which mass communications affect personal attitudes?
A) The influence of mass media is mediated by opinion leaders, people whose opinions others seek or who carry their opinions to others.
B) The influence of mass media on public opinion is not as direct, powerful, and automatic as marketers have supposed.
C) The two-step flow supports the notion that consumption styles are primarily influenced by a trickle-up or trickle-down effect from mass media.
D) People interact primarily within their own social groups and acquire ideas from opinion leaders in their groups.
E) Two-step communication suggests that mass communicators should direct messages specifically to opinion leaders and let them carry the message to others.
C
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In ________, door-to-door interviewing is popular because ________.
A) Canada; face-to-face interaction is preferred B) Scandinavia; residents welcome strangers in their homes C) India; few residents have access to telephones and online computers D) Mexico; door-to-door incentives are popular E) the United States; it is the most reliable data collection method
The objective of most business intelligence processes is to inform
Indicate whether the statement is true or false