In ________, door-to-door interviewing is popular because ________.
A) Canada; face-to-face interaction is preferred
B) Scandinavia; residents welcome strangers in their homes
C) India; few residents have access to telephones and online computers
D) Mexico; door-to-door incentives are popular
E) the United States; it is the most reliable data collection method
C) India; few residents have access to telephones and online computers
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In developing countries, globalization's opponents accuse companies of:
A) undermining local cultures. B) placing intellectual property rights ahead of human rights. C) promoting unhealthy diets and unsafe food technologies. D) pursuing unsustainable consumption. E) all of the above
Which of the following is used to determine a segment's marketing profitability?
A) customer retention index B) net profit (after taxes) C) gross profit D) net marketing contribution E) gross revenue