Which of the following is used to determine a segment's marketing profitability?
A) customer retention index
B) net profit (after taxes)
C) gross profit
D) net marketing contribution
E) gross revenue
D
Business
You might also like to view...
Which of the following is not one of the six key elements of organizational structure?
A) chain of command B) departmentalization C) work specialization D) span of control E) location of authority
Business
What are content delivery networks? Discuss some of its uses
What will be an ideal response?
Business