The duty of loyalty requires directors and officers to subordinate their personal interests to those of the corporation and its shareholders

For consumer-product companies that are the heaviest users of advertising and promotion, there has been a significant shift over time away from promotion toward media advertising

Indicate whether the statement is true or false

An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the medium of this ad is ________

A) Melina Kanakaredes B) Ladies' Home Journal C) readers who redeem the $1-off coupon D) Maybelline E) the target market to whom Melina Kanakaredes appeals