For consumer-product companies that are the heaviest users of advertising and promotion, there has been a significant shift over time away from promotion toward media advertising

Once Instructor Services, an IT company, analyzes the company's strengths, weaknesses, opportunities, and threats, managers will be able to do forecasting to develop a long-term strategy.

a. True b. False

On a credit card, a finance charge is applied to

A) any purchase. B) any balance not previously paid. C) current purchases. D) future purchases.