An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the medium of this ad is ________

Future Market, a supermarket chain, uses bar codes for all its products. As soon as a product is sold, the information is electronically transferred to the firm's warehouse and the product's supplier

In addition, changes are automatically made to the firm's sales account and stock ledger. This helps the firm reduce its paperwork and makes managing inventory easier. This is an example of _____. a. activity-based costing (ABC) b. electronic data interchange (EDI) c. an automated assembly line d. a just-in-time inventory system

The Kansas City Southern Railroad (KCSR) currently has a levered capital structure, but it is considering a proposal to issue new equity (@$15/share) and use the proceeds to retire its debt

Selected financial information for KCSR is provided in the table below. Assume that KCSR generates perpetual annual EBIT at a constant level. Assume that all cash flows occur at the end of the year and we are currently at the beginning of a year. Assume that taxes are zero. Assume that all of net income is paid out as a dividend. Assume that the debt is perpetual with an annual coupon rate of 4% (and yield of 4%). Assume that individual investors can borrow and lend at the same interest rate (and with the same terms) as corporations. Charlie Jones, an engineer for the railway, owns 100 shares of KCSR. Charlie receives annual dividend income of $260 under the current capital structure. Charlie likes the lower risk and the return on investment that he could earn under the proposed all-equity capital structure, but Kansas City Southern has announced that it will not go forward with the change in capital structure. If Charlie sells 40 shares and lends the proceeds, then what is his return on investment? Capital Structure Capital Structure Levered All Equity EBIT $300,000 $300,000 Debt, D $1,000,000 $0 Cost of Debt, kd 4% N/A Shares Outstanding 100,000 200,000 Stock Price $15.00 $15.00 Earnings per share $2.60 Dividend per share $2.60 A) 10.00% B) 12.00% C) 12.33% D) 15.50% E) 17.33%