List the five steps of the decision-making framework outlined in chapter 8 and briefly explain the process and importance of each step
What will be an ideal response?
1. Define the decision to be made and any related issues
2. Determine the criteria to be used when evaluating alternatives
3. Generate alternatives
4. Analyze and assess the alternatives
5. Decide on an alternative and begin implementation
Section one discusses each of the steps and I refer you to those paragraphs.
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Compare and contrast proactive public relations activities and crisis management
What will be an ideal response?
A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer
relationships. This is also called ________. A) direct marketing B) integrated marketing C) competitive marketing D) the promotion mix E) target marketing