A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer
relationships. This is also called ________.
A) direct marketing
B) integrated marketing
C) competitive marketing
D) the promotion mix
E) target marketing
D
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Simone bought two bottles of wine from two vineyards in Bordeaux
When asked for an opinion on the quality of the wines, she later mentioned that the Pontet Canet tasted like alcoholic grape juice, but the Chateau Margaux had a crisp taste that she really enjoyed. Which of the following stages of the buyer decision process do Simone's remarks reflect? A) information search B) situational analysis C) evaluation of alternatives D) purchase decision E) postpurchase behavior
A client who operates a diner wants to know if he can hire a 12-year-old to be a dishwasher. The answer the attorney can give is:
A) Yes, 12-year-olds can work under close supervision. B) Yes, if the parent consents. C) No, the only job allowed is newspaper delivery. D) No, the only job allowed is nonhazardous work.